What I work on

Douglas Cirillo builds digital and data functions at audience brands, then runs them. These are the practice areas that work sits in. Each area page gives the definition, the method, and the proof.

• Digital experience strategy

  Digital experience strategy is the work of deciding what a brand’s website and apps should do, then building the team and the data to do it. What gets built, in what order, and how the organization knows it worked.

• Composable martech and customer data

  Composable martech is a stack built from best-of-breed tools, connected through a warehouse-first customer data platform, instead of a single vendor suite. Warehouse-first foundations, CDPs, and decisioning built to test against the objective, not the screen.

  Read the practice page →

• Experimentation and measurement

  Tests aimed at a specific outcome, with definitions a whole company can agree on.

• AI readiness and answer discoverability

  How brands make their content and data useful to both people and AI agents.