Case studies

Douglas Cirillo builds digital and data functions at audience brands, then runs them. These case studies document three of those builds: the situation, what he built or directed, and what it produced.

• Lindblad Expeditions: rebuilding the booking engine

  Bookings up 30%, booking funnel completion up 82%, within eight months.

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• Sotheby’s: building the growth stack for a 275-year-old auction house

  Organic traffic up 167% on a composable stack that still stands.

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• A+E Networks: the History.com replatform

  History.com replatformed in four months, then adopted as the migration standard.

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