Case Study
A+E Networks: the History.com replatform
Douglas Cirillo, then leading marketing and product strategy at Gangverk, directed the complete redesign and replatform of History.com in four months, and then the A&E site. The architecture, with unified event tracking, customer data, and activation, was adopted by A+E Networks as the migration standard for its web ecosystem across brands.
The challenge
A+E Networks runs a portfolio of brands, including History, A&E, and Lifetime. History.com came first: a complete redesign and replatform.
What I directed
From Gangverk, I directed the complete redesign and replatform of History.com. I partnered with A+E’s product and marketing leadership on the strategy. The architecture was composable and data-first: Contentful for content, Cloudinary for media, Vercel for delivery, Algolia for search, and Hightouch activating customer data out of the Snowflake warehouse A+E already ran, with Amplitude as the measurement layer. Unified event tracking and activation were built in from the start, not after launch. History.com relaunched in four months. We then ran the same pattern on the A&E site.
What it proved
Four months got History.com live. What made it matter came after: A+E Networks adopted the architecture as the migration standard for its web ecosystem across brands.